This statistic displays the results of a survey on the key barriers to programmatic advertising investments in Central and Eastern Europe in 2016. The survey found that 49 percent of Central and Eastern European respondents stated that hiring people with the right skill set was one of the main obstacles to programmatic investments.
Main barriers to programmatic advertising investments in Central and Eastern Europe in 2016*
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Key reasons to invest in programmatic advertising in Central and Eastern Europe 2016
- Programmatic advertising investment in the UK 2016, by share of budget
- Data sources used for programmatic campaigns by advertisers in Europe 2016
- Distribution of programmatic advertising adoption in Europe 2016, by sector
- Distribution of programmatic advertising adoption in Europe 2016, by region
- Reasons for programmatic advertising investments among advertisers in Europe 2016
- Reasons for investing in programmatic ads according to advertisers in Europe 2015
- Reasons for investing in programmatic advertising according to agencies Europe 2015
- Data sources used for programmatic campaigns by agencies in Europe 2016
- Share of digital advertising spending in France 2015 and 2019, by sales method
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Share of digital advertising spending in Spain 2015 and 2019, by sales method
IAB Europe. (October 13, 2016). Main barriers to programmatic advertising investments in Central and Eastern Europe in 2016* [Graph]. In Statista. Retrieved April 11, 2021, from https://www.statista.com/statistics/696249/programmatic-investment-barriers-in-central-and-eastern-europe/
IAB Europe. "Main barriers to programmatic advertising investments in Central and Eastern Europe in 2016*." Chart. October 13, 2016. Statista. Accessed April 11, 2021. https://www.statista.com/statistics/696249/programmatic-investment-barriers-in-central-and-eastern-europe/
IAB Europe. (2016). Main barriers to programmatic advertising investments in Central and Eastern Europe in 2016*. Statista. Statista Inc.. Accessed: April 11, 2021. https://www.statista.com/statistics/696249/programmatic-investment-barriers-in-central-and-eastern-europe/
IAB Europe. "Main Barriers to Programmatic Advertising Investments in Central and Eastern Europe in 2016*." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/696249/programmatic-investment-barriers-in-central-and-eastern-europe/
IAB Europe, Main barriers to programmatic advertising investments in Central and Eastern Europe in 2016* Statista, https://www.statista.com/statistics/696249/programmatic-investment-barriers-in-central-and-eastern-europe/ (last visited April 11, 2021)