Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Digital advertising's share of total advertising market in the Nordic countries 2016

Share of digital advertising of total advertising market in selected Nordic countries in 2016

by Statista Research Department, last edited May 9, 2016
Digital advertising's share of total advertising market in the Nordic countries 2016 This statistic displays the share of digital advertising of total advertising market in selected Nordic countries in 2016. In Denmark, digital advertising accounted for 50 percent of the advertising market in 2016. In Sweden and Norway the share of digital advertising totaled to over 40 percent in each country in the same year. Meanwhile, digital advertising's share of the market in Finland was lower than in other surveyed Nordic countries. The advertising market in the Nordic countries is ongoing a structural change. Most notably, internet advertising has increased its share over the years at the expense of print advertising. Search and mobile internet advertising contribute greatly to the trend. Although the same shift of industry tendencies is visible in all of the surveyed Nordic countries, the print media in Finland still has more dominant role compared to other Nordic countries.
Show more

Share of digital advertising of total advertising market in selected Nordic countries in 2016

Share of digital advertising
--
--
--
--
Share of digital advertising
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Download started
Please be patient - this may take a moment
by Statista Research Department, last edited May 9, 2016
This statistic displays the share of digital advertising of total advertising market in selected Nordic countries in 2016. In Denmark, digital advertising accounted for 50 percent of the advertising market in 2016. In Sweden and Norway the share of digital advertising totaled to over 40 percent in each country in the same year. Meanwhile, digital advertising's share of the market in Finland was lower than in other surveyed Nordic countries. The advertising market in the Nordic countries is ongoing a structural change. Most notably, internet advertising has increased its share over the years at the expense of print advertising. Search and mobile internet advertising contribute greatly to the trend. Although the same shift of industry tendencies is visible in all of the surveyed Nordic countries, the print media in Finland still has more dominant role compared to other Nordic countries.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Advertising in North America"
  • Overview
The most important statistics
  • United States
  • Canada
  • Mexico
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.