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Washing machine brands U.S. consumers have at home 2017

According to a Statista survey, Whirlpool was the most popular washing machine brand in the United States as of May 2017, with 29 percent of the survey respondents using the home brand. Maytag and GE ranked second and third on the list, with market shares of 16 and 14 percent respectively.

Washing machines in the United States

According to the same Statista survey, most U.S. consumers spent between 250 and 499 U.S. dollars on their washing machines. When asked about which brands they would consider when buying a wash machine, the results correlate with the market share results: 63 percent of the respondents said they would consider Whirlpool, while 58 and 46 percent of them would consider Maytag and GE respectively. Most U.S. consumers were satisfied with their current washing machine – only six percent of them were somewhat or completely dissatisfied with their washer.

U.S. home appliance market

In 2017, the shipments of automatic washers amounted to 9.95 million units in the United States. Including also electric and gas dryers, home laundry appliances is the second largest home appliance category in the United States, following cooking appliances. Other home appliance devices include dishwashers, fridges, air conditioners, etc.

Market share of washing machine brands among consumers in the United States, as of May 2017

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Release date

May 2017


United States

Survey time period

May 10 to 15, 2017

Number of respondents

624 respondents

Age group

18 years and older

Special properties

Residential population who are responsible for major decisions in household and own a washing machine; who own a washing machine

Method of interview

Online survey

Supplementary notes

Original question: "Which brand is your washing machine from?"

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