Hair dye products price sensitivity in female customers United Kingdom (UK) 2017

This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how relevant or influential pricing is regarding their choice of hair dye products in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid-range level (3) of price sensitivity at 38 percent. In contrast, only three percent think hair dye should be as cheap as possible.

Women's opinions on amount spent on hair dye products in the United Kingdom in 2017*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

288 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who use hair dye at least once a month

Method of interview

Online survey

Supplementary notes

* The original question was formulated as follows: "[When it comes to hair dyes, money is not an issue. | For me, hair dyes has to be a cheap as possible.] Please position yourself in regards to the following statements."

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