Survey on paid channels in order to promote content in Denmark 2017

This statistic shows the results of a survey on used paid channels in order to promote or distribute content in Denmark in 2017. During the survey period, 16 percent of Danish respondents stated to be using advertorials to promote or distribute their content. Most of individuals interviewed (59 percent) answered that they sponsored or promoted current issues on social media. In second place came ads on social media platforms, with 48 percent of respondents.

Which paid channels do you use in order to promote or distribute your content?

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Sources

Release date

2017

Region

Denmark

Survey time period

December 2016 to January 2017

Age group

462

Special properties

readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn

Supplementary notes

This question was phrased by the source as follows: "Hvilke betalte kanaler bruger I til at promovere eller distribuere jeres content?"

Multiple answers were possible.

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