This statistic presents the share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018. It was found that agencies devoted 33 percent of their advertising budgets to cross-platform buys in 2017, and were expecting to increase this share to 40 percent in 2018.
Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
* Forecast. Cross-Platform spending: TV + Digital/Online Video. Question:"What share of your advertising budget was spent on cross-platform buys (TV and digital video from the same programmer/TV network) in 2015? In 2016?
And what share do you anticipate spending in 2017? Figures for periods prior to 2016 come from previous reporting.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (April 30, 2018). Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018 [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.). "Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018." Chart. April 30, 2018. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.). (2018). Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.). "Share of Advertising Budgets Allocated to Cross-platform Video Advertising According to Agencies and Marketers in The United States from 2015 to 2018." Statista, Statista Inc., 30 Apr 2018, https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.), Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018 Statista, https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/ (last visited December 12, 2024)
Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018 [Graph], IAB (U.S.), April 30, 2018. [Online]. Available: https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/