According to a study conducted among agencies and marketers in the United States between March and April 2021, the finance industry was projected to spend 35.7 million U.S. dollars on average on connected TV advertising that year, marking a 97 percent increase from its 2020 value. Finance was also industry with the largest digital desktop video ad spend, with an estimated 27.9 million dollars, while retail was the industry with the highest expected mobile video ad spend, with an estimated 27.3 million dollars.
Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars)
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Statistics on Video advertising and marketing in the United States
Overview
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- Premium Statistic Digital video advertising spending in the U.S. 2019-2023
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2017-2026, by device
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Digital Market Outlook: digital video ad spending per internet user U.S. 2017-2026
- Premium Statistic Mobile ad spend in the U.S. 2017-2026, by format
Usage & budgets
7
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
- Premium Statistic Digital media challenges in the U.S. 2021
Market leaders
8
- Premium Statistic Ad revenue of major digital ad sellers worldwide 2022
- Premium Statistic Digital ad revenue share in the U.S. 2019-2023, by company
- Premium Statistic Digital video ad views in the U.S. 2022, by platform
- Premium Statistic Streaming services with largest ad spend in the U.S. 2021
- Premium Statistic Leading AVOD platforms by ad revenue in the U.S. 2020-2021
- Premium Statistic Organic vs. paid social media used by B2C marketers worldwide 2021
- Premium Statistic Most popular social media for influencer marketing in the U.S. 2021
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
Audience
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- Premium Statistic Digital video viewers in the United States 2018-2022
- Premium Statistic Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Youtube users in the United States 2017-2025
- Premium Statistic Instagram: number of users in the United States 2020-2023
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Premium Statistic Most used devices for digital videos in the U.S. 2022
- Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
- Premium Statistic Installs of selected video streaming apps in the U.S. 2021
Consumer perspective
8
- Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Streaming services with most annoying ads according to viewers in the U.S. 2022
- Premium Statistic Netflix subscribers who would switch to ad-supported version in the U.S. 2022
- Premium Statistic Video streaming viewers paying attention to ads on streamed show U.S. 2021
- Premium Statistic Number of ads accepted by streaming video viewers during a show in the U.S. 2021
- Premium Statistic Ad breaks length accepted by TV viewers during a show in the U.S. 2021
- Premium Statistic Streaming video viewer satisfaction with ad delivery options in the U.S. 2021
Further related statistics
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- U.S. DTC marketers' planned video advertising spending changes 2019, by format
- U.S. DTC marketers' video ad spend share 2019, by platform
- Common ways of buying digital video ads by U.S. DTC marketers 2019
- Digital ad spend in Argentina 2015-2020, by device
- Mobile ad spend in France 2019-2022
- Expenditure on mobile marketing in Finland 2010-2017
- Mobile advertising expenditure in Finland 2008-2015
- New Zealand: digital ad spend format market shares 2019
- Digital ad spend in New Zealand 2007-2019, by format
- Mexico: digital ad spend 2011-2017, by device
- Mobile share of digital ad spend in Canada 2016-2021
- Mobile video ad spend in the U.S. 2015-2020
- Digital advertising spending in Singapore 2008-2015, by type
- Digital ad spend growth in Peru 2021, by format
- Global travel marketers planning to increase digital ad spend in 2018, by segment
- Digital advertising measurement priorities in Europe 2017-2018
- Colombia: largest home appliances digital advertisers 2019
- Cinema advertising spending share in South Korea 2010-2015
Further Content: You might find this interesting as well
Statistics
- U.S. DTC marketers' planned video advertising spending changes 2019, by format
- U.S. DTC marketers' video ad spend share 2019, by platform
- Common ways of buying digital video ads by U.S. DTC marketers 2019
- Digital ad spend in Argentina 2015-2020, by device
- Mobile ad spend in France 2019-2022
- Expenditure on mobile marketing in Finland 2010-2017
- Mobile advertising expenditure in Finland 2008-2015
- New Zealand: digital ad spend format market shares 2019
- Digital ad spend in New Zealand 2007-2019, by format
- Mexico: digital ad spend 2011-2017, by device
- Mobile share of digital ad spend in Canada 2016-2021
- Mobile video ad spend in the U.S. 2015-2020
- Digital advertising spending in Singapore 2008-2015, by type
- Digital ad spend growth in Peru 2021, by format
- Global travel marketers planning to increase digital ad spend in 2018, by segment
- Digital advertising measurement priorities in Europe 2017-2018
- Colombia: largest home appliances digital advertisers 2019
- Cinema advertising spending share in South Korea 2010-2015
IAB (U.S.). (May 4, 2021). Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars) [Graph]. In Statista. Retrieved April 02, 2023, from https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.). "Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars)." Chart. May 4, 2021. Statista. Accessed April 02, 2023. https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.). (2021). Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars). Statista. Statista Inc.. Accessed: April 02, 2023. https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.). "Average Digital Video Advertising Spending According to Agencies and Marketers in The United States in 2021, by Format and Industry (in Million U.S. Dollars)." Statista, Statista Inc., 4 May 2021, https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.), Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars) Statista, https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/ (last visited April 02, 2023)
Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars) [Graph], IAB (U.S.), May 4, 2021. [Online]. Available: https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/