According to a study conducted among agencies and marketers in the United States between March and April 2021, the finance industry was projected to spend 35.7 million U.S. dollars on average on connected TV advertising that year, marking a 97 percent increase from its 2020 value. Finance was also industry with the largest digital desktop video ad spend, with an estimated 27.9 million dollars, while retail was the industry with the highest expected mobile video ad spend, with an estimated 27.3 million dollars.
Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars)
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IAB (U.S.). (May 4, 2021). Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars) [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.). "Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars)." Chart. May 4, 2021. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.). (2021). Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.). "Average Digital Video Advertising Spending According to Agencies and Marketers in The United States in 2021, by Format and Industry (in Million U.S. Dollars)." Statista, Statista Inc., 4 May 2021, https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.), Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars) Statista, https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/ (last visited May 24, 2022)