Average digital video ad spend U.S. agencies & marketers 2021

According to a study conducted among agencies and marketers in the United States between March and April 2021, the finance industry was projected to spend 35.7 million U.S. dollars on average on connected TV advertising that year, marking a 97 percent increase from its 2020 value. Finance was also industry with the largest digital desktop video ad spend, with an estimated 27.9 million dollars, while retail was the industry with the highest expected mobile video ad spend, with an estimated 27.3 million dollars.

Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars)

Characteristic	Connected TV	Digital desktop video	Mobile video
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Release date

May 2021

More information

Region

United States

Survey time period

March 19 to April 5 2021

Number of respondents

350 respondents

Special properties

among advertisers and agencies involved in digital/mobile video advertising decision-making

Method of interview

Online survey

Supplementary notes

Forecast.
Survey question: "Keeping in mind your [company's/main client's] video spend in the [INSERT ASSIGNED MARKET SECTOR NAME FROM S25] market sector, to the best of your knowledge, for each media type below, what was your (company's/client's) spend in 2019 and 2020? What do you anticipate spending in 2021?"

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