Canadian marketers outsourcing brand content creation 2016-2017

Share of marketers outsourcing brand content creation to selected marketing service providers in Canada in 2016 and 2017

Canadian marketers outsourcing brand content creation 2016-2017 This statistic shows the share of marketers outsourcing brand content creation to selected marketing service providers in Canada in 2016 and 2017. In 2017, five percent of marketers said that they used dedicated branded content companies, compared to four percent in the previous year.
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Share of marketers outsourcing brand content creation to selected marketing service providers in Canada in 2016 and 2017

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20162017
Creative shops37%30%
Digital shops8%10%
PR shops6%8%
Branded content companies4%5%
20162017
Creative shops37%30%
Digital shops8%10%
PR shops6%8%
Branded content companies4%5%
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This statistic shows the share of marketers outsourcing brand content creation to selected marketing service providers in Canada in 2016 and 2017. In 2017, five percent of marketers said that they used dedicated branded content companies, compared to four percent in the previous year.
Show more
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