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Italy: online registration forms use to profile customers 2017, by industry
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Italy: online registration forms use to profile customers 2017, by industry
Use of online registration forms to profile customers in Italy in 2017, by industry
by Daniela Coppola,
last edited
Jun 20, 2019
This statistic illustrates the use of online registration forms to profile customers in Italy in 2017, by industry. According to data provided by MailUp, 41 percent of the companies operating in the large scale retail used online registration forms to profile their customers.
Use of online registration forms to profile customers in Italy in 2017, by industry
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Description
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by Daniela Coppola,
last edited
Jun 20, 2019
This statistic illustrates the use of online registration forms to profile customers in Italy in 2017, by industry. According to data provided by MailUp, 41 percent of the companies operating in the large scale retail used online registration forms to profile their customers.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2018
- In cooperation with:
- Region
- Italy
- Survey time period
- 2017
- Supplementary notes
- Figures are related to the companies using the MailUp platform.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2018
- In cooperation with:
More information
- Region
- Italy
- Survey time period
- 2017
- Supplementary notes
- Figures are related to the companies using the MailUp platform.
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Advertising investments in Italy 2019, by channel
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Statistics on "Digital marketing in Italy"
- Overview
The most important statistics
- Value of investments in digital market in Italy in 2017, by type (in million euros)Italy: digital market investments 2017, by type
- On which marketing actions is your company already focusing?Italy: digital marketing actions in enterprises in 2017
- In which tools are you going to invest mostly in the next twelve months?Italy: main investment sectors of digital companies 2018, by tool
- For which of the following do you use online tools or platforms?Italy: reasons for online tools and platforms usage by companies 2018
- Which of these statements on online advertising do you agree with?Attitudes towards online advertising in Italy 2019
- Major obstacles in digital marketing development in Italy as of October 2018Italy: major obstacles in digital marketing development 2018
- Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondentsItaly: major obstacles in digital marketing development 2018, by business size
- Which of the following tools were the most effective in your experience in 2016?Italy: most useful marketing tools used by companies in 2016
- E-mail marketing
The most important statistics
- Estimated market value of newsletters in Italy in 2018, by geographic area (in billion euros)Italy: estimated newsletters market value 2018, by geographic area
- Customer reaction to direct email marketing in Italy in 2017, by categoryItaly: direct email marketing customer reaction 2017
- Opening rates of newsletters depending on the length of subject line in Italy in 2018 (in number of characters)Italy: newsletters opening rates depending on subject length 2018
- Share of opened newsletters in Italy in 2018, by B2C (business to consumer) industryItaly: opening rate of newsletters 2018, by B2C industry
- Shopping behavior of consumers when receiving a discount voucher per email in the previous 3 months in Italy in 2018Italy: consumer behavior towards discount vouchers 2018
- Use of online registration forms to profile customers in Italy in 2017, by industry Italy: online registration forms use to profile customers 2017, by industry
- KPIs of customer reaction to direct e-mail marketing from e-commerce companies in Italy in 2018, by type of companyItaly: customer reaction to e-commerce direct email marketing 2018
- Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by typeItaly: customer reaction to banking & finance direct email marketing 2017
- Social media marketing
The most important statistics
- Advertising investments in Italy from January to June 2019, by channel (in 1,000 euros)Advertising investments in Italy 2019, by channel
- Shares of advertised posts on social networks in Italy in 2018, by categoryItaly: advertised posts on social network 2018, by category
- Share of Italian companies running influence marketing campaigns in 2018, by typeItaly: influence marketing among companies 2018
- How much are you going to invest in campaigns of influence marketing in 2019?Italy: planned investments in influence marketing 2019
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget rangeItaly: investments in influencer marketing campaigns among companies 2018
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reasonItaly: key reasons for dissatisfaction in influencer marketing campaigns 2018
- Share of communication professionals monitoring media* in Italy in 2018, by typeItaly: communication professionals monitoring media 2018, by type
- Average engagement rate of posts on Facebook pages in Italy in 2017, by typeItaly: average engagement rate of Facebook posts 2017, by type
- Content marketing
The most important statistics
- Most important factors in successful campaigns of content marketing in Italy in 2018Italy: most important factors in content marketing 2018
- Which ranking factors do you think are having less relevance in Italy?Italy: ranking factors becoming less relevant in Italy from 2016 to 2017
- Brands operating successful content marketing strategies in Italy in 2018Italy: most successful brands in content marketing 2018
- Other industry trends
The most important statistics
- Achievement of drive to web marketing strategies in Italy in 2017, by percentageItaly: achievement of drive to web marketing strategies 2017, by percentage
- Achievement of drive to store marketing strategies in Italy in 2017, by percentageItaly: achievement of drive to store marketing strategies in 2017, by percentage
- Share of B2C companies rewarding customer behavior in Italy in 2017Italy: share of B2C companies rewarding customer behavior in 2017
- Customer profiling marketing strategies put in place by B2C companies in Italy in 2017, by percentageItaly: customer profiling marketing strategies 2017, by percentage
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Statistics on "Digital marketing in Italy"
- Value of investments in digital market in Italy in 2017, by type (in million euros)
- On which marketing actions is your company already focusing?
- In which tools are you going to invest mostly in the next twelve months?
- For which of the following do you use online tools or platforms?
- Which of these statements on online advertising do you agree with?
- Major obstacles in digital marketing development in Italy as of October 2018
- Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents
- Which of the following tools were the most effective in your experience in 2016?
- What aspects do you consider crucial to boost digital marketing of companies?
- Estimated market value of newsletters in Italy in 2018, by geographic area (in billion euros)
- Customer reaction to direct email marketing in Italy in 2017, by category
- Opening rates of newsletters depending on the length of subject line in Italy in 2018 (in number of characters)
- Share of opened newsletters in Italy in 2018, by B2C (business to consumer) industry
- Shopping behavior of consumers when receiving a discount voucher per email in the previous 3 months in Italy in 2018
- Use of online registration forms to profile customers in Italy in 2017, by industry
- KPIs of customer reaction to direct e-mail marketing from e-commerce companies in Italy in 2018, by type of company
- Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type
- Average value of shopping driven by discount vouchers* in Italy in 2018, by gender of consumers
- Average monthly spending per capita after receiving discount vouchers* in Italy in 2018, by gender and geographic area (in euros)
- Advertising investments in Italy from January to June 2019, by channel (in 1,000 euros)
- Shares of advertised posts on social networks in Italy in 2018, by category
- Share of Italian companies running influence marketing campaigns in 2018, by type
- How much are you going to invest in campaigns of influence marketing in 2019?
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reason
- Share of communication professionals monitoring media* in Italy in 2018, by type
- Average engagement rate of posts on Facebook pages in Italy in 2017, by type
- Most important factors in successful campaigns of content marketing in Italy in 2018
- Which ranking factors do you think are having less relevance in Italy?
- Brands operating successful content marketing strategies in Italy in 2018
- Achievement of drive to web marketing strategies in Italy in 2017, by percentage
- Achievement of drive to store marketing strategies in Italy in 2017, by percentage
- Share of B2C companies rewarding customer behavior in Italy in 2017
- Customer profiling marketing strategies put in place by B2C companies in Italy in 2017, by percentage
- Reasons for consumers to subscribe to a businesses e-mail list in Canada as of April 2015
- How have e-mail marketing open rates trended over the past 12 months?
- Do you believe that users will opt-in to tracking for the purposes of advertising?
- Top traffic sources among affiliate marketers worldwide in 2016
- Which online communication measures are most successful in your opinion?
- Challenges faced by content marketers in the United Kingdom (UK) from 2013 to 2015
- Which types of marketing is your organization or agency involved in?
- Most common affiliate networks used among affiliate marketers worldwide in 2016
- What is the top strategy you will implement to instill trust and confidence with online shoppers this holiday shopping season?
- Have you participated in online contests and sweepstakes sponsored by brands or products in the past month?
- To what extent do you agree with the following: "Online marketing is more critical to success than offline marketing"
- Share of B2B marketers using marketing automation in the Netherlands in 2018
- Reach of influencers in online marketing in the United States in 2014, by industry
- If you were shopping online, would you find any of the following to be invasive?
- Share of B2B marketers in the Netherlands forecasted online marketing focus in 2019, by marketing focus*
- What type of relationship do you think the majority of online dating users with whom you were in contact were looking for?
- Share of people who subscribed to a dating website at some point in their life in France in 2015, by gender and socio-professional categories
- When a coupon or gift card is interesting to you, are you willing to subscribe to a newsletter in order to redeem it?
- Why do you unsubscribe to e-mail newsletters?
- Which of these statements on online marketing do you agree with?
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