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Marketer view on return per dollar spent on personalization in the U.S. and UK 2020

Return per dollar spent on personalization according to marketers in the United States and the United Kingdom as of February 2020

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Sources

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Release date

May 2020

Region

United Kingdom, United States

Survey time period

February 19 to 21, 2020

Number of respondents

404*

Method of interview

Online survey

Supplementary notes

*302 respondents from the U.S. and 102 respondents from the UK
Question: For every dollar that you spend on personalization, how many dollars do you get back in ROI?

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Statistics on " Marketing personalization in the United States "

Statistics on Marketing personalization in the United States

Overview

4

Marketer insights

6

Consumer insights

8

Data usage

8

Further related statistics

18

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