Expectancy of pre-roll video use among marketers in the Netherlands 2017-2019

This statistic shows the results of a survey question on whether or not marketers in the Netherlands expected to use pre-roll video in the near future from 2017 to 2019. As of 2019, approximately 13 percent of the respondents stated they planned to use pre-roll video "more often" or "much more often". This is a decrease compared to the previous year.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of September 2019, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over 5.5 million followers.

Expectancy among marketers to use pre-roll video more often or not in the next three years in the Netherlands from 2017 to 2019

201720182019
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Source

Release date

August 2019

Region

Netherlands

Survey time period

15 January, 2019 to 13 February, 2019

Number of respondents

n 2017 = 354; n 2018 = 320; n 2019 = 293

Age group

18-54 years

Special properties

marketers; The figures have been taken from several publications.

Method of interview

Online omnibus survey

Supplementary notes

This question was phrased by the source as follows: "In hoeverre verwacht u de komende 3 jaar gebruik te maken van: (...)" (in English: To what extent do you expect to use (...) in the coming three years").

The source does not provide any information regarding missing percentage points to 100 percent.

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