Ad spending of the video advertising industry in Italy 2018-2027

Ad spending of the video advertising market in Italy from 2018 to 2027

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Video Advertising considers all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

These advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

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Statistics on " Digital advertising in Europe "

Statistics on Digital advertising in Europe

Overview

6

Formats

7

Social media

5

Mobile

4

Programmatic

6

Marketer insights

7

Further related statistics

15
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