The ad spending in the video advertising segment of the digital advertising market in Italy was forecast to continuously increase between 2023 and 2027 by in total 0.4 billion U.S. dollars (+25.16 percent). According to this forecast in 2027, the ad spending will have increased for the fourth consecutive year to 1.95 billion U.S. dollars. Notably, the ad spending of the video advertising segment of the digital advertising market was continuously increasing over the past years.Find further information concerning the revenue in the video advertising segment of the digital advertising market by looking at other countries, such as
Ad spending of the video advertising market in Italy from 2018 to 2027 (in billion U.S. dollars)
Statistics on Digital advertising in Europe
Overview
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- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2021
Formats
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- Premium Statistic Video ad spend in Europe 2020-2021
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Social media
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Mobile
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- Premium Statistic Ad spending of the digital advertising industry in Europe 2017-2027
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Programmatic
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Marketer insights
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- Premium Statistic Digital marketing priorities in EMEA 2022
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- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
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- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
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Further related statistics
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- Frequency of interactive video use among marketers in the Netherlands 2017-2019
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- Expectancy of interactive video use among marketers in the Netherlands 2017-2019
- Expectancy of webinars webcasting use among marketers in the Netherlands 2017-2019
- Expectancy of e-learning video use among marketers in the Netherlands 2017-2019
- Frequency of e-learning videos use among marketers in the Netherlands 2017-2020
- Mobile video ad spend as share of total video ad spend in China 2015-2023
- Upfront digital video advertising spend in the U.S. 2016-2020
- Online video advertising average inflation in Germany 2014-2020
- Advertising expenditure of online videos in Taiwan 2012-2017
- Online video ad spend in Asia Pacific 2014-2020
- Advertising expenditure of online videos in China 2012-2017
- In-stream video ad spend in Germany 2020-2021
- Hispanic online video ad spend in the U.S. 2015-2020
- Germany: preferred length of online videos 2014
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Statistics
- Frequency of interactive video use among marketers in the Netherlands 2017-2019
- Frequency of webinars and webcasting use among marketers in the Netherlands 2017-2019
- Expectancy of interactive video use among marketers in the Netherlands 2017-2019
- Expectancy of webinars webcasting use among marketers in the Netherlands 2017-2019
- Expectancy of e-learning video use among marketers in the Netherlands 2017-2019
- Frequency of e-learning videos use among marketers in the Netherlands 2017-2020
- Mobile video ad spend as share of total video ad spend in China 2015-2023
- Upfront digital video advertising spend in the U.S. 2016-2020
- Online video advertising average inflation in Germany 2014-2020
- Advertising expenditure of online videos in Taiwan 2012-2017
- Online video ad spend in Asia Pacific 2014-2020
- Advertising expenditure of online videos in China 2012-2017
- In-stream video ad spend in Germany 2020-2021
- Hispanic online video ad spend in the U.S. 2015-2020
- Germany: preferred length of online videos 2014
Statista. (April 21, 2023). Ad spending of the video advertising market in Italy from 2018 to 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/forecasts/819127/online-video-advertising-spending-in-italy
Statista. "Ad spending of the video advertising market in Italy from 2018 to 2027 (in billion U.S. dollars)." Chart. April 21, 2023. Statista. Accessed May 29, 2023. https://www.statista.com/forecasts/819127/online-video-advertising-spending-in-italy
Statista. (2023). Ad spending of the video advertising market in Italy from 2018 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/forecasts/819127/online-video-advertising-spending-in-italy
Statista. "Ad Spending of The Video Advertising Market in Italy from 2018 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Apr 2023, https://www.statista.com/forecasts/819127/online-video-advertising-spending-in-italy
Statista, Ad spending of the video advertising market in Italy from 2018 to 2027 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/819127/online-video-advertising-spending-in-italy (last visited May 29, 2023)
Ad spending of the video advertising market in Italy from 2018 to 2027 (in billion U.S. dollars) [Graph], Statista, April 21, 2023. [Online]. Available: https://www.statista.com/forecasts/819127/online-video-advertising-spending-in-italy