Share of mobile ad budgets thought to be subject to fraud in the U.S. 2017

This statistic presents the share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform. During the survey, six percent of respondents said that over 60 percent of their mobile web advertising budgets were subject to potential fraud, while eight percent said the same about their in-app ad budgets.

Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform

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Sources

Release date

December 2017

Region

United States

Survey time period

October 2017

Number of respondents

250 respondents

Special properties

among advertisers and agencies responsible for media buying for mobile advertising

Supplementary notes

The source did not account for the missing percentage points.

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Statistics on "Digital advertising in the United Kingdom (UK)"

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