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Share of mobile ad budgets thought to be subject to fraud in the U.S. 2017

Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform

by A. Guttmann, last edited Oct 12, 2018
Share of mobile ad budgets thought to be subject to fraud in the U.S. 2017 This statistic presents the share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform. During the survey, six percent of respondents said that over 60 percent of their mobile web advertising budgets were subject to potential fraud, while eight percent said the same about their in-app ad budgets.
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Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform

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