Brazil: Black Week sales share 2017, by time of purchase

This statistic presents the share of sales registered during Black Week in Brazil in 2017, by the time of purchase. The measured period starts from the days preceding Black Friday and lasts until the following Cyber Monday. More than 60 percent of sales during the 2017 Black Week in Brazil were registered on Black Friday, whereas Cyber Monday represented only one percent of purchases.

Share of sales on Black Week in Brazil in 2017, by day of purchase

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Sources

Release date

2018

Region

Brazil

Survey time period

November 2017*

Supplementary notes

* The data was conducted by Provokers (as of July 2018). The measured period goes from the days before Black Friday until the following Cyber Monday. In 2017, Black Friday was on November 24.
The source does not provide other methodological information.

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