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Italy: main reasons why influencers accept marketing projects 2019

Published by Statista Research Department, May 18, 2021
The statistic displays the result of a survey on the main reasons why influencers accept a marketing project (IM) in Italy in 2019. According to the results of the survey, the main reason was by far the economical compensation, as over 31 percent of the respondents pointed out. Nevertheless, other two important factors were the reputation of the brand, 18 percent, and the quality of the project, 15.6 percent. Interestingly enough, only 7.6 percent claimed to be interested in the exposition derived from the project.

What do influencers consider the most before accepting a marketing project?

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Source

Release date

2019

Region

Italy

Survey time period

2019

Number of respondents

400 respondents

Special properties

marketers and influencers

Supplementary notes

The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:" Cosa valutano gli influencer per accettare un progetto?"

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