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Italy: main reasons why influencers accept marketing projects 2019
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Italy: main reasons why influencers accept marketing projects 2019
What do influencers consider the most before accepting a marketing project?
by Daniela Coppola,
last edited
Jun 24, 2019
The statistic displays the result of a survey on the main reasons why influencers accept a marketing project (IM) in Italy in 2019. According to the results of the survey, the main reason was by far the economical compensation, as over 31 percent of the respondents pointed out. Nevertheless, other two important factors were the reputation of the brand, 18 percent, and the quality of the project, 15.6 percent. Interestingly enough, only 7.6 percent claimed to be interested in the exposition derived from the project.
What do influencers consider the most before accepting a marketing project?
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by Daniela Coppola,
last edited
Jun 24, 2019
The statistic displays the result of a survey on the main reasons why influencers accept a marketing project (IM) in Italy in 2019. According to the results of the survey, the main reason was by far the economical compensation, as over 31 percent of the respondents pointed out. Nevertheless, other two important factors were the reputation of the brand, 18 percent, and the quality of the project, 15.6 percent. Interestingly enough, only 7.6 percent claimed to be interested in the exposition derived from the project.
- Show sources information
- Show publisher information
- Release date
- 2019
- Region
- Italy
- Survey time period
- 2019
- Number of respondents
- 400 respondents
- Special properties
- marketers and influencers
- Supplementary notes
-
The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:" Cosa valutano gli influencer per accettare un progetto?"
Source
- Show sources information
- Show publisher information
- Release date
- 2019
More information
- Region
- Italy
- Survey time period
- 2019
- Number of respondents
- 400 respondents
- Special properties
- marketers and influencers
- Supplementary notes
-
The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:" Cosa valutano gli influencer per accettare un progetto?"
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Influencer marketing in Italy
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Statistics on "Influencer marketing in Italy"
- Overview
The most important statistics
- Shares of advertised posts on social networks in Italy in 2018, by categoryItaly: advertised posts on social network 2018, by category
- Annual investments in the influencer marketing sector in Italy from 2017 to 2019* (in million euros)Italy: investments in influencer marketing 2017-2019
- Distribution of new influencer campaigns in Italy in 2018, by social media platformItaly: distribution of new influencers 2018, by platform
- Distribution of new influencer campaigns in Italy in 2018, by influencer typeItaly: distribution of new influencer campaigns 2018, by influencer type
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget rangeItaly: investments in influencer marketing campaigns among companies 2018
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reasonItaly: key reasons for dissatisfaction in influencer marketing campaigns 2018
- Influencers' rankings
The most important statistics
- Leading Italian influencers on Facebook in Italy as of March 2019, ranked by number of fans (in 1,000s)Italy: most-followed Italian influencers on Facebook 2019
- Leading Italian influencers* on Instagram in Italy as of 2019, ranked by number of Instagram followers (in 1,000s)Italy: most-followed Italian influencers on Instagram 2019
- Leading Italian videogames influencers on YouTube as of January 2019, ranked by number of subscribersItaly: most-followed Italian videogames influencers on YouTube 2019
- Leading Instagram influencers in Italy in 2019, by followersItaly: leading Instagram influencers 2019, by followers
- Leading Instagram influencers in Italy in 2019, by quality followersItaly: leading Instagram influencers 2019, by quality followers
- Leading Instagram influencers in Italy in 2019, by authentic engagementItaly: leading Instagram influencers 2019, by authentic engagement
- Engagement on Instagram
The most important statistics
- Average engagement rate of Instagram influencers in Italy in 2018, by size of the communityItaly: average engagement rate of influencers 2018, by community size
- Leading Instagram influencers in Italy in 2019, by engagement rateItaly: leading Instagram influencers 2019, by engagement rate
- Engagement per post of leading Instagram influencers* in the beauty industry in Italy as of 2018 (in 1,000s)Italy: leading beauty influencers on Instagram 2018
- Engagement per post of leading Instagram influencers* in the entertainment industry in Italy as of January 2019 (in 1,000s)Italy: leading entertainment influencers on Instagram 2018
- Engagement per post of leading Instagram influencers* in the travel industry in Italy as of 2018 (in 1,000s)Italy: leading travel influencers on Instagram 2018
- Engagement per post of leading Instagram influencers* in the fashion industry in Italy as of 2018 (in 1,000s)Italy: leading fashion influencers on Instagram 2018
- Engagement per post of rising Instagram influencers* in the beauty industry in Italy as of 2018 (in 1,000s)Italy: rising beauty influencers on Instagram 2018
- Engagement per post of rising Instagram influencers* in the entertainment industry in Italy as of January 2019 (in 1,000s)Italy: rising entertainment influencers on Instagram 2019
- Opinion of agencies and companies
The most important statistics
- How much are you going to invest in campaigns of influence marketing in 2019?Italy: planned investments in influence marketing 2019
- Do the marketers you work with respect the regulation on transparency and collaboration in the Influencer Marketing (#ad)?Share of marketers asking for transparency according to the influencers 2019
- Main forms of payment among Italian influencers in 2019Main forms of payment for influencers in Italy 2019
- Do you pay influencers you collaborate with for marketing purposes?Italy: share of marketers compensating influencers in the IM 2019
- Which parameters do you follow in the selection process of influencers for marketing?Italy: main parameters for selection of influencer in IM 2019
- How do you carry out the search for influencers for marketing?Italy: main channels to look for influencers in marketing 2019
- What do influencers consider the most before accepting a marketing project?Italy: main reasons why influencers accept marketing projects 2019
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Expected payment methods for influencer marketing in Sweden 2019
- Annual revenue of companies who work with influencer marketing in Denmark 2016-2018
- Adpick's online influencer number South Korea 2013-2018
- Adpick's online influencer age distribution South Korea 2018
- Adpick's online influencer gender distribution South Korea 2018
- Adpick's online influencer income distribution South Korea 2018
- Credibility of marketing tools in Germany as of 2016
- Share of Instagram influencers with follower growth anomalies worldwide in 2018
- Minimum income of Instagram influencers in Sweden 2019, by category
- Brand sponsored post engagement rate on Instagram in the UK H1 2018, by account size
- Instagram influencer usage of automatic likes worldwide in 2018, by profile size
- Most trusted types of influencers in Canada 2019
- Average AQS score among influencers on Instagram worldwide 2018, by profile size
- Sponsored vs organic post engagement rate on Instagram in the UK H1 2018, by sector
- Hot sauce brands' share of influencer voice worldwide as of 2017
- Age distribution of affiliate marketers worldwide 2016
- Public opinion on the use of emojis in marketing in the U.S. 2016, by age
- Revenue of the Deutsche Messe AG in Germany 2007-2018
- Slovakia: import value of rubber manufactures to the United Kingdom (UK) 2012-2018
- Textile manufacturing sector: production value in Germany 2008-2016
Studies
- Influencer marketing in the Netherlands
- Influencer marketing
- Influencer marketing in Italy
- Influencer marketing in the United Kingdom (UK)
- Digital marketing in Italy
- The State of Influencer Marketing 2019
- Influencer Index 2018
- Digital marketing in Sweden
- The Belgian CMO Marketing Survey 2018
- Digital PR and Communications Report 2017
- Digital PR and Communications Report 2016
Statistics on "Influencer marketing in Italy"
- Italy: advertised posts on social network 2018, by category
- Italy: investments in influencer marketing 2017-2019
- Italy: distribution of new influencers 2018, by platform
- Italy: distribution of new influencer campaigns 2018, by influencer type
- Italy: investments in influencer marketing campaigns among companies 2018
- Italy: key reasons for dissatisfaction in influencer marketing campaigns 2018
- Italy: most-followed Italian influencers on Facebook 2019
- Italy: most-followed Italian influencers on Instagram 2019
- Italy: most-followed Italian videogames influencers on YouTube 2019
- Italy: leading Instagram influencers 2019, by followers
- Italy: leading Instagram influencers 2019, by quality followers
- Italy: leading Instagram influencers 2019, by authentic engagement
- Italy: average engagement rate of influencers 2018, by community size
- Italy: leading Instagram influencers 2019, by engagement rate
- Italy: leading beauty influencers on Instagram 2018
- Italy: leading entertainment influencers on Instagram 2018
- Italy: leading travel influencers on Instagram 2018
- Italy: leading fashion influencers on Instagram 2018
- Italy: rising beauty influencers on Instagram 2018
- Italy: rising entertainment influencers on Instagram 2019
- Italy: rising travel influencers on Instagram 2018
- Italy: rising fashion influencers on Instagram 2018
- Italy: planned investments in influence marketing 2019
- Share of marketers asking for transparency according to the influencers 2019
- Main forms of payment for influencers in Italy 2019
- Italy: share of marketers compensating influencers in the IM 2019
- Italy: main parameters for selection of influencer in IM 2019
- Italy: main channels to look for influencers in marketing 2019
- Italy: main reasons why influencers accept marketing projects 2019
- Expected payment methods for influencer marketing in Sweden 2019
- Annual revenue of companies who work with influencer marketing in Denmark 2016-2018
- Adpick's online influencer number South Korea 2013-2018
- Adpick's online influencer age distribution South Korea 2018
- Adpick's online influencer gender distribution South Korea 2018
- Adpick's online influencer income distribution South Korea 2018
- Credibility of marketing tools in Germany as of 2016
- Share of Instagram influencers with follower growth anomalies worldwide in 2018
- Minimum income of Instagram influencers in Sweden 2019, by category
- Brand sponsored post engagement rate on Instagram in the UK H1 2018, by account size
- Instagram influencer usage of automatic likes worldwide in 2018, by profile size
- Most trusted types of influencers in Canada 2019
- Average AQS score among influencers on Instagram worldwide 2018, by profile size
- Sponsored vs organic post engagement rate on Instagram in the UK H1 2018, by sector
- Hot sauce brands' share of influencer voice worldwide as of 2017
- Age distribution of affiliate marketers worldwide 2016
- Public opinion on the use of emojis in marketing in the U.S. 2016, by age
- Revenue of the Deutsche Messe AG in Germany 2007-2018
- Slovakia: import value of rubber manufactures to the United Kingdom (UK) 2012-2018
- Textile manufacturing sector: production value in Germany 2008-2016
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