This statistic compares the average engagement rate with brand sponsored posts on Instagram with the engagement rate for organic content posts in the United Kingdom (UK) during the first half of 2018, broken down by sector. The travel sector showed the highest drop-off in engagement of 14 percent when a brand got involved, while the home & garden sector had the lowest average drop off rate at only 2 percent.
Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CampaignDeus. (July 20, 2018). Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/895005/instagram-influencer-s-engagement-rates-by-brands/
CampaignDeus. "Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector ." Chart. July 20, 2018. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/895005/instagram-influencer-s-engagement-rates-by-brands/
CampaignDeus. (2018). Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector . Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/895005/instagram-influencer-s-engagement-rates-by-brands/
CampaignDeus. "Average Engagement Rate with Sponsored Posts on Instagram Compared to Organic Content in The United Kingdom (Uk) in The 1st Half of 2018, by Sector ." Statista, Statista Inc., 20 Jul 2018, https://www.statista.com/statistics/895005/instagram-influencer-s-engagement-rates-by-brands/
CampaignDeus, Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector Statista, https://www.statista.com/statistics/895005/instagram-influencer-s-engagement-rates-by-brands/ (last visited November 09, 2024)
Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector [Graph], CampaignDeus, July 20, 2018. [Online]. Available: https://www.statista.com/statistics/895005/instagram-influencer-s-engagement-rates-by-brands/
