Yves Saint Laurent brand profile in the UK 2022
When it comes to luxury fashion users, brand awareness of Yves Saint Laurent is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yves Saint Laurent in the UK?
In total, 30% of UK luxury fashion users say they like Yves Saint Laurent. However, in actuality, among the 87% of UK respondents who know Yves Saint Laurent, 34% of people like the brand.
What is the usage share of Yves Saint Laurent in the UK?
All in all, 18% of luxury fashion users in the UK use Yves Saint Laurent. That means, of the 87% who know the brand, 21% use them.
How loyal are the owners of Yves Saint Laurent?
Around 14% of luxury fashion users in the UK say they are likely to use Yves Saint Laurent again. Set in relation to the 18% usage share of the brand, this means that 78% of their owners show loyalty to the brand.
What's the buzz around Yves Saint Laurent in the UK?
In September 2022, about 9% of UK luxury fashion users had heard about Yves Saint Laurent in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Yves Saint Laurent in the UK.
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