Bergur Thormundsson
Research expert covering technology in the Nordics, AI and smart cities
Artificial intelligence (AI) worldwide - statistics & facts
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Artificial intelligence evokes images of supercomputer assistants, machines that can think creatively, and, to some, scenes from their favorite sci-fi movie. The reality, despite not being as futuristic, is not far off from this. AI refers to the ability of a computer or machine to mimic the competencies of the human mind, which often learns from previous experiences to understand and respond to language, decisions, and problems. The market for AI technologies is vast, amounting to around 244 billion U.S. dollars in 2025 and is expected to grow well beyond that to over 800 million U.S. dollars by 2030.
Deep learning is closer to what a person would imagine from AI. In deep learning programs, AI has initial parameters and datasets but can integrate user information as it interacts with humans. In this way, the AI learns as it is used, becoming more sophisticated in the process. Recent examples of advanced deep learning programs are OpenAI’s ChatGPT and Google's Gemini.
A new development in Generative AI as of 2025 is the advent of powerful agentic AI, these are more powerful AI models that can assist and provide deep research beyond the capacity of older models. These use sophisticated reasoning and iterative planning to solve complex problems. This market is expected to grow exponentially between 2025 and 2030.
AI comes in many forms
AI is broadly divided into machine learning and deep learning. These then have further subcategories such as natural language processing, computer vision, robotics, and more. Machine learning constitutes the most basic and simple AI form. Programs operating on machine learning are given a clear set of parameters to use in interactions with humans and are limited in scope. It is also the most common form of AI, used in basic chat assistants, apps, voice commands, and other limited engagements.Deep learning is closer to what a person would imagine from AI. In deep learning programs, AI has initial parameters and datasets but can integrate user information as it interacts with humans. In this way, the AI learns as it is used, becoming more sophisticated in the process. Recent examples of advanced deep learning programs are OpenAI’s ChatGPT and Google's Gemini.
Generative AI keeps evolving
Generative AI development surged into the limelight at the end of 2022. Although not being strictly new, with such programs already appearing over the last five years, advancements in this field has been staggering. Generative AI refers to programs that can, as the name suggests, generate text, images, music, and more. Driven by the release of ChatGPT in late 2022, the field has drawn in Google, Microsoft, Amazon, and Elon Musk’s X as well. All are competing in the development of the most advanced generative AI through various startup companies. The advancement in this case is not without its flaws, as generative AI companies have been accused of training their AI models on copyrighted texts and images, snubbing writers and artists.A new development in Generative AI as of 2025 is the advent of powerful agentic AI, these are more powerful AI models that can assist and provide deep research beyond the capacity of older models. These use sophisticated reasoning and iterative planning to solve complex problems. This market is expected to grow exponentially between 2025 and 2030.
The AI train steams ahead
With the advancements in deep learning and machine learning, coupled with the immense effect such programs may have on the global economy, it is to be expected that AI will be in continuous competitive development in all advanced economies. Any company looking to leverage an advantage on its competitors would do well to engage early so as not to be left behind.Bergur Thormundsson
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Jul 9, 2025
Bergur Thormundsson
Research expert covering technology in the Nordics, AI and smart cities
