The sector's growth potential is attracting many players. Generalist online advertising sites, such as Leboncoin, or specialized ones, like Vinted or Vestiaire Collective, which have been developing for several years, are increasing the proportion of transactions carried out between private individuals to the detriment of professionals in the sector. These professionals also have to face e-commerce marketplaces, which are positioning themselves on the second-hand market. According to 2020 figures, the turnover of marketplaces and e-commerce websites amounted to 112.2 billion euros, compared with 30 billion ten years earlier.
Finally, traditional retailers are now seeking to take advantage of this market by selling second-hand or refurbished products in their shops - as is the case for Decathlon outlets - via dedicated corners or on their websites.
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