Retail industry advertising in the U.S.

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Statista Dossier on the retail industry advertising in the U.S.

Table of contents

  • 1. Overview - retail sector
    • United States: retail annual sales 2020, by store type

    • Retail sales growth in the U.S. 2018-2024

    • Quarterly U.S. e-commerce retail sales 2009-2021

    • United States: e-commerce share of retail sales 2013-2024

  • 2. Retail advertising benchmarks
    • U.S. measured media ad spend 2014-2019, by category

    • U.S. businesses marketing spending change 2020, by industry

    • U.S. businesses marketing budget share 2020, by category

    • Leading TV advertising sectors in the U.S. in H1 2019, by ad spend

    • Distribution of U.S. digital ad spend 2019, by industry

    • Mobile ad spend in the U.S. in 2019, by industry

    • Change in local ad revenue U.S. 2021, by vertical

  • 3. Retail marketing and advertising
    • Retail industry ad spend in the U.S. 2021

    • Increase in ad spending on selected digital channels by U.S. retailers 2020

    • Retail media advertising spending share in the U.S Q1 2021, by platform

    • U.S. retailers re-directing marketing investments to select tech due to COVID-19 2020

    • Retail industry digital ad spend in the U.S. 2010-2021

    • Retail digital ad spend growth in the U.S. 2017-2021

  • 4. Retail e-commerce advertising
    • E-commerce channel advertising spending in the U.S. 2019-2024

    • E-commerce channel advertising spending of selected platforms U.S. 2020

    • E-commerce websites with a personalization program in place in the U.S. and UK 2020

    • Segmentation used for personalization on e-commerce websites U.S. and UK 2020

    • Digital ad channels with highest ROAS according to U.S. Amazon sellers 2019

    • Average ROAS from Amazon advertising according to U.S. brands 2019

  • 5. Leading advertisers
    • Leading U.S. retailers 2019, by ad spend

    • Amazon: ad spend in the U.S. 2012-2019

    • Target Corporation: ad spend in the U.S. 2009-2019

    • Walmart: ad spend in the U.S. 2009-2019

    • Macy's: ad spend in the U.S. 2009-2019

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