Client Success Story
As Indonesia’s Ministry of Investment, BKPM plays a vital role in attracting global investors and promoting the country’s potential on the world stage. With increasing competition for foreign direct investment (FDI) and the need for fast, reliable data, BKPM’s promotion team relies on Statista to deliver clear, trustworthy insights.
BKPM, Indonesia’s Ministry of Investment, faces fierce global competition for foreign direct investment. To stay ahead, their Investment Promotion team needs up-to-date, reliable data to build persuasive, sector-focused investment cases across regions. Before Statista, gathering trusted insights was slow and inconsistent.
With Statista, the team at BKPM gained a source for economic, industry, and regional data. From macroeconomic indicators to sector-specific outlooks, Statista helps BKPM tailor presentations and create investment briefs with confidence.
– Budi Muryanto, Senior Expert in Investment Promotion
For BKPM’s promotion team, building trust with global investors means presenting transparent, well-sourced information—fast.
“When we download reports from Statista, they also provide the original source,” says Senior Expert in Investment Promotion, Budi Muryanto. “That’s something we really appreciate. It allows us to be accountable so we can say: this data is from Statista and the original source is from Source XYZ. If we need more detail, we know exactly where to look.”
Whether crafting a presentation for the Minister or preparing investment briefs for regional forums, Statista gives the team confidence their data can stand up to scrutiny or questioning.
BKPM uses Statista to identify growth sectors and prioritize promotional efforts.
When comparing long-term forecasts across industries, Budi and the team can determine whether to emphasize fast-growing sectors like the digital economy or continue supporting more mature industries like automotive.
“Statista’s forecast data is very useful,” says Budi.
“If we see that the automotive industry is showing slower growth compared to digital, that might influence our recommendation to focus more on digital."
"The trend data helps us align with what’s happening globally.”
Every time a senior official—like the Minister or Deputy Minister—is scheduled to speak at a business forum or seminar, BKPM has to move quickly to develop tailored, data-backed materials.
Statista plays a key role in that process from the very beginning.
“We use Statista at all stages,” Budi explains. “First we align with the event’s theme, then we identify what data is needed. Statista helps us gather the information faster and with fewer gaps. Then we present it to our leadership for final review.”
Statista is also used alongside other data tools, but its comprehensive scope and visual format help the team work smarter and prepare faster.
— Budi Muryanto, Senior Expert in Investment Promotion
Statista’s Market Insights gives BKPM instant access to a comprehensive, global overview—enabling the team to benchmark Indonesia against more than 190 countries and identify market trends across over 1,000 industries.
“The Market Insights tool helps us compare Indonesia with countries like Japan and Korea—especially when we’re tailoring presentations for different investor groups.”
With detailed forecasts, economic indicators, and side-by-side country comparisons, the team can quickly identify what sectors are trending globally and where Indonesia can stand out.
After more than a year of using Statista for research, BKPM continues to rely on the database for fast access to credible, comparative data.
For a team responsible for promoting Indonesia as a competitive investment destination, it’s an indispensable resource that brings speed and accountability at scale.
“Using Statista really helps with efficiency in preparing presentation materials and sourcing the data,” says Budi. “We’re very satisfied with the features, and we still enjoy using Statista to this day.”
Last updated: September 2025
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