Will Etsy's Holiday Spike Be Cut Short by Amazon?
Etsy vs. Amazon
For Etsy, as for most other retailers selling goods online or off, the holiday season is the most important time of the year. As our chart illustrates, the company’s fourth quarter revenue was 30 to 50 percent higher than the average revenue for the remaining three quarters in each of the past four years.
This year a little-known e-commerce company from Seattle is auditioning for the role of Etsy’s personal Grinch however. Having introduced its own marketplace for artisan products, Handmade at Amazon, two years ago, the world’s largest online retailer threw the (holiday) gauntlet down at Etsy by adding Amazon Handmade products to its Prime Now program until Christmas Eve. Last-minute gift shoppers will thus be able to have handmade items shipped within hours in 11 markets across the United States.
This chart shows the quarterly revenue of online marketplace Etsy.