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Brazil: number of online food delivery users 2017-2024, by segment

According to the Digital Market Outlook, Brazil is forecast to have 17.3 million platform-to-consumer online food delivery users in 2020. Meanwhile, the number of users of restaurant-to-consumer delivery is expected to keep growing in the next years, reaching over 39 million in the country by 2024. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 150 countries, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets. The Forecast was adjusted for the expected impact of COVID-19.

Number of users for the online food delivery market in Brazil from 2017 to 2024, by segment

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Sources

Special properties

forecast adjusted for the impact of COVID-19

Supplementary notes

The eServices market segment Online Food Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant-to-Consumer Delivery and (2) Platform-to-Consumer Delivery. Revenue includes the gross merchandise value (GMV) which is defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. Online Food Delivery comprises services which deliver prepared meals and food that was ordered online for direct consumption. The Restaurant-to-Consumer Delivery segment includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform-to-Consumer Delivery market segment focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process. Not included are orders by telephone, unpacked food for immediate consumption as well as non-processed or non-prepared food (e.g. HelloFresh).
Further information for the segments:


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