Brazil: online food delivery users by segment 2017-2027

Estimates suggest that the number of online grocery shoppers in Brazil would exceed 32 million in 2023. Meanwhile, the number of meal delivery users would more than double this figure, reaching 71 million. Forecasts point to a sustained growth trajectory in both segments in the coming years.

Number of users of online food delivery services in Brazil from 2017 to 2027, by segment (in millions)

Characteristic	Meal Delivery	Grocery Delivery	Total
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-	-	-	-
-	-	-	-
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-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Supplementary notes

Data reflects market impacts of the Russia-Ukraine war.

Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

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