How high is the brand awareness of Next in the UK? When it comes to fashion online shop users, brand awareness of Next is at 93 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Next in the UK? In total, 39 percent of UK fashion online shop users say they like Next. However, in actuality, among the 93 percent of UK respondents who know Next, 42 percent of people like the brand.
What is the usage share of Next in the UK? All in all, 30 percent of fashion online shop users in the UK use Next. That means, of the 93 percent who know the brand, 32 percent use them.
How loyal are the customers of Next? Around 24 percent of fashion online shop users in the UK say they are likely to use Next again. Set in relation to the 30 percent usage share of the brand, this means that around 80 percent of their customers show loyalty to the brand.
What's the buzz around Next in the UK? In April 2024, about 13 percent of UK fashion online shop users had heard about Next in the media, on social media, or in advertising over the past three months.
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Next brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 23, 2024). Next brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/forecasts/1252285/next-fashion-online-shops-brand-profile-in-the-uk
Statista. "Next brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024." Chart. September 23, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/forecasts/1252285/next-fashion-online-shops-brand-profile-in-the-uk
Statista. (2024). Next brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/forecasts/1252285/next-fashion-online-shops-brand-profile-in-the-uk
Statista. "Next Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Fashion Online Shop Users in The Uk in 2024." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/forecasts/1252285/next-fashion-online-shops-brand-profile-in-the-uk
Statista, Next brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 Statista, https://www.statista.com/forecasts/1252285/next-fashion-online-shops-brand-profile-in-the-uk (last visited October 31, 2024)
Next brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 [Graph], Statista, September 23, 2024. [Online]. Available: https://www.statista.com/forecasts/1252285/next-fashion-online-shops-brand-profile-in-the-uk