In 2020, the revenue of the alcoholic beer market in Romania stood at 2.4 billion U.S. dollars. The per unit price in the Romanian alcoholic beer market increased slightly from 2019 reaching 1.50 U.S. dollars in 2020. The Statista Consumer Market Outlook estimates that by 2025, per unit price in this segment will increase to around 1.76 U.S. dollars.
Price per unit of alcoholic beer in Romania from 2015 to 2025
(in U.S. dollars)
Data provided by Statista Market Outlook are estimates
Beer includes fermented beverages made from malt.
Globally, Anheuser-Busch InBev, Heineken, China Resources, Carlsberg and Molson Coors constitute the most important companies in this sector by volume. AB InBev alone today commands a volume market share of more than 30% worldwide after an acquisition spree lasting more than a decade. Together, the five biggest brewers command a share of around 60% of global production highlighting the advanced degree of consolidation and concentration in the brewery industry.
The market for Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit. One liter of beer roughly equals 2 to 3 glasses (of 0.5 or 0.33 liters each).
All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.
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Statista. (September 16, 2021). Price per unit of alcoholic beer in Romania from 2015 to 2025 (in U.S. dollars) [Graph]. In Statista. Retrieved February 06, 2023, from https://www.statista.com/forecasts/1264151/price-per-unit-of-alcoholic-beer-market-romania
Statista. "Price per unit of alcoholic beer in Romania from 2015 to 2025 (in U.S. dollars)." Chart. September 16, 2021. Statista. Accessed February 06, 2023. https://www.statista.com/forecasts/1264151/price-per-unit-of-alcoholic-beer-market-romania
Statista. (2021). Price per unit of alcoholic beer in Romania from 2015 to 2025 (in U.S. dollars). Statista. Statista Inc.. Accessed: February 06, 2023. https://www.statista.com/forecasts/1264151/price-per-unit-of-alcoholic-beer-market-romania
Statista. "Price per Unit of Alcoholic Beer in Romania from 2015 to 2025 (in U.S. Dollars)." Statista, Statista Inc., 16 Sep 2021, https://www.statista.com/forecasts/1264151/price-per-unit-of-alcoholic-beer-market-romania
Statista, Price per unit of alcoholic beer in Romania from 2015 to 2025 (in U.S. dollars) Statista, https://www.statista.com/forecasts/1264151/price-per-unit-of-alcoholic-beer-market-romania (last visited February 06, 2023)
Price per unit of alcoholic beer in Romania from 2015 to 2025 (in U.S. dollars) [Graph], Statista, September 16, 2021. [Online]. Available: https://www.statista.com/forecasts/1264151/price-per-unit-of-alcoholic-beer-market-romania