Morocco: e-commerce market revenue by segment

In 2021, the total revenue of the e-commerce market in Morocco was approximately 1.7 billion U.S. dollars. According to estimates of the Statista Digital Market Outlook, the electronics segment had the highest number of users and generated the highest revenue with a value of approximately 741.9 million U.S. dollars. The revenue of all the segments is expected to increase in the coming years.

E-commerce revenue in Morocco from 2017 to 2025, by segment (in million U.S. dollars)

Characteristic	Electronics	Fashion	Toys, Hobbys & DIY	Furniture	Beauty, Health, Personal & Household Care	Media	Food	Beverages
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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