Staropramen brand profile in the UK 2022
When it comes to beer drinkers, brand awareness of Staropramen is at 48% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Staropramen in the UK?
In total, 12% of UK beer drinkers say they like Staropramen. However, in actuality, among the 48% of UK respondents who know Staropramen, 25% of people like the brand.
What is the usage share of Staropramen in the UK?
All in all, 10% of beer drinkers in the UK use Staropramen. That means, of the 48% who know the brand, 21% use them.
How loyal are the drinkers of Staropramen?
Around 8% of beer drinkers in the UK say they are likely to use Staropramen again. Set in relation to the 10% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Staropramen in the UK?
In August 2022, about 3% of UK beer drinkers had heard about Staropramen in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Staropramen in the UK.
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