Chipotle Mexican Grill brand profile U.S. 2023

How high is the brand awareness of Chipotle Mexican Grill in the United States?
When it comes to restaurant chain customers, brand awareness of Chipotle Mexican Grill is at 82 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Chipotle Mexican Grill in the United States?
In total, 31 percent of U.S. restaurant chain customers say they like Chipotle Mexican Grill. However, in actuality, among the 82 percent of U.S. respondents who know Chipotle Mexican Grill, 38 percent of people like the brand.

What is the usage share of Chipotle Mexican Grill in the United States?
All in all, 24 percent of restaurant chain customers in the United States use Chipotle Mexican Grill. That means, of the 82 percent who know the brand, 29 percent use them.

How loyal are the customers of Chipotle Mexican Grill?
Around 19 percent of restaurant chain customers in the United States say they are likely to use Chipotle Mexican Grill again. Set in relation to the 24 percent usage share of the brand, this means that 79 percent of their customers show loyalty to the brand.

What's the buzz around Chipotle Mexican Grill in the United States?
In October 2023, about 23 percent of U.S. restaurant chain customers had heard about Chipotle Mexican Grill in the media, on social media, or in advertising over the past three months. Of the 82 percent who know the brand, that's 28 percent, meaning at the time of the survey there's little buzz around Chipotle Mexican Grill in the United States.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Chipotle Mexican Grill brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the United States in 2023

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

1,186 respondents

Age group

18-64 years

Special properties

respondents who go to restaurant chains

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to restaurant chains, which of the following brands do you like?
Brand usage: When it comes to restaurant chains, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to restaurant chains, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats