Starbucks brand profile in the United States 2022
How high is the brand awareness of Starbucks in the United States?
When it comes to restaurant chain customers, brand awareness of Starbucks is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Starbucks in the United States?
In total, 38% of U.S. restaurant chain customers say they like Starbucks. However, in actuality, among the 92% of U.S. respondents who know Starbucks, 41% of people like the brand.
What is the usage share of Starbucks in the United States?
All in all, 33% of restaurant chain customers in the United States use Starbucks. That means, of the 92% who know the brand, 36% use them.
How loyal are the customers of Starbucks?
Around 29% of restaurant chain customers in the United States say they are likely to use Starbucks again. Set in relation to the 33% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Starbucks in the United States?
In August 2022, about 23% of U.S. restaurant chain customers had heard about Starbucks in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Starbucks in the United States.
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When it comes to restaurant chain customers, brand awareness of Starbucks is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Starbucks in the United States?
In total, 38% of U.S. restaurant chain customers say they like Starbucks. However, in actuality, among the 92% of U.S. respondents who know Starbucks, 41% of people like the brand.
What is the usage share of Starbucks in the United States?
All in all, 33% of restaurant chain customers in the United States use Starbucks. That means, of the 92% who know the brand, 36% use them.
How loyal are the customers of Starbucks?
Around 29% of restaurant chain customers in the United States say they are likely to use Starbucks again. Set in relation to the 33% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Starbucks in the United States?
In August 2022, about 23% of U.S. restaurant chain customers had heard about Starbucks in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Starbucks in the United States.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
