Most popular categories for online purchases New Zealand 2024

Published by Statista Research Department, Aug 26, 2024

A survey conducted in the first quarter of 2024 among online shoppers in New Zealand revealed that the most popular purchase category was clothing, with over 40 percent of respondents shopping for these items online. Shoes, as well as food and beverages, were the next most commonly purchased items among New Zealand's online shoppers. Bags and luggage were the least popular online purchase category among respondents.

Most popular categories for online purchases in New Zealand as of March 2024

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Number of respondents

1,040 respondents

Age group

18-64 years

Special properties

survey of residential online population

Supplementary notes

Survey question: Which of these items have you bought online in the past 12 months? 

Multiple answers were possible.

For more information on methodology see Consumer Insights Methodology.

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Statistics on " E-commerce in New Zealand "

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Other statistics that may interest you E-commerce in New Zealand

Overview

6

Online retailing segments

8

Online marketplaces

4

Consumer behavior

8

Digital payments

4

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Topics

E-commerce in New ZealandE-commerce worldwideE-commerce in the Asia-Pacific regionE-commerce in AustraliaDigital payments in Australia
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