Top wine and liquor online stores worldwide 2023

In 2023, Australia's Dan Murphy's, danmurphys.com.au, ranked as the leading wine and liquor online store worldwide, generating approximately 429.2 million U.S. dollars in e-commerce net sales that year. UK-based Naked Wines plc came in second place, with an estimated 362.3 million dollars in e-commerce net sales. Naked Wines operates in the United States, United Kingdom, and Australia.

Alcohol e-commerce

The alcoholic beverages industry was not immune to the e-commerce frenzy. Today, consumers purchase their favorite wine or liquor bottle from their favorite online store or marketplace. In 2023, online supermarkets and grocers were the most used online purchasing channel for alcohol globally. More insights and information on the alcohol e-commerce market worldwide can be found here.

Wine e-commerce

Within the alcoholic beverages e-commerce industry, wine is the biggest and most lucrative segment. Globally, the wine e-commerce market was valued at nearly five billion U.S. dollars in 2024 according to estimates. More information and insights on the wine e-commerce market can be found here.