In April 2024, Naked Wines had the lowest bounce rate among selected alcohol e-commerce websites worldwide, at around 37.5 percent. In comparison, on-demand alcohol delivery platform Drizly had the highest bounce rate, at more than 75 percent.
Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").
Bounce rate of selected alcohol e-commerce websites worldwide in April 2024
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SimilarWeb. (May 28, 2024). Bounce rate of selected alcohol e-commerce websites worldwide in April 2024 [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1425831/bounce-rate-alcohol-e-commerce-website-worldwide/
SimilarWeb. "Bounce rate of selected alcohol e-commerce websites worldwide in April 2024." Chart. May 28, 2024. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1425831/bounce-rate-alcohol-e-commerce-website-worldwide/
SimilarWeb. (2024). Bounce rate of selected alcohol e-commerce websites worldwide in April 2024. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1425831/bounce-rate-alcohol-e-commerce-website-worldwide/
SimilarWeb. "Bounce Rate of Selected Alcohol E-commerce Websites Worldwide in April 2024." Statista, Statista Inc., 28 May 2024, https://www.statista.com/statistics/1425831/bounce-rate-alcohol-e-commerce-website-worldwide/
SimilarWeb, Bounce rate of selected alcohol e-commerce websites worldwide in April 2024 Statista, https://www.statista.com/statistics/1425831/bounce-rate-alcohol-e-commerce-website-worldwide/ (last visited October 03, 2024)
Bounce rate of selected alcohol e-commerce websites worldwide in April 2024 [Graph], SimilarWeb, May 28, 2024. [Online]. Available: https://www.statista.com/statistics/1425831/bounce-rate-alcohol-e-commerce-website-worldwide/