The ad spending in the 'Social Media Advertising' segment of the advertising market in the United Arab Emirates was forecast to continuously increase between 2024 and 2029 by in total 186.4 million U.S. dollars (+49.37 percent). After the eleventh consecutive increasing year, the ad spending is estimated to reach 563.92 million U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (October 1, 2024). Ad spending on social media advertising in the United Arab Emirates from 2018 to 2029 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 22, 2024, from https://www.statista.com/forecasts/1450688/uae-social-media-ad-spending
Statista. "Ad spending on social media advertising in the United Arab Emirates from 2018 to 2029 (in million U.S. dollars)." Chart. October 1, 2024. Statista. Accessed October 22, 2024. https://www.statista.com/forecasts/1450688/uae-social-media-ad-spending
Statista. (2024). Ad spending on social media advertising in the United Arab Emirates from 2018 to 2029 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 22, 2024. https://www.statista.com/forecasts/1450688/uae-social-media-ad-spending
Statista. "Ad Spending on Social Media Advertising in The United Arab Emirates from 2018 to 2029 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/forecasts/1450688/uae-social-media-ad-spending
Statista, Ad spending on social media advertising in the United Arab Emirates from 2018 to 2029 (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1450688/uae-social-media-ad-spending (last visited October 22, 2024)
Ad spending on social media advertising in the United Arab Emirates from 2018 to 2029 (in million U.S. dollars) [Graph], Statista, October 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1450688/uae-social-media-ad-spending