Industry revenue of »manufacture of soft drinks and bottled waters« in Croatia 2011-2023
Over the past few years, the number of enterprises manufacturing soft drinks and bottled water in Croatia have witnessed a steady decline, owing to cost overruns and a lack of industrial innovation. The situation does not augur well for the industry in the short to medium term as well, as the government has hiked the excise duty on soft drinks and carbonated energy drinks, with prices varying as per the amount of sugar content. Further, the Croatian subsidiary of Cola-Cola is under the scanner over abuse of its dominant position and may suffer dire consequences if found guilty. As a result, industry revenues are projected to drop from 394 million U.S. dollars in 2015 to 380 million U.S. dollars by 2023.
An increasing number of consumers are shifting from carbonated drinks to juices, owing to their low calorie content and perceived health benefits. This seems to be the trend not only in Croatia, but in majority of the European countries, as the number of juice enterprises are on the rise. In 2017, juice production in Croatia amounted to over 23 million litres, with fruit and vegetable juices production being the highest.
An increasing number of consumers are shifting from carbonated drinks to juices, owing to their low calorie content and perceived health benefits. This seems to be the trend not only in Croatia, but in majority of the European countries, as the number of juice enterprises are on the rise. In 2017, juice production in Croatia amounted to over 23 million litres, with fruit and vegetable juices production being the highest.
