Never was the volume of international goods transport higher than during this decade. Today, the meaning of the "made in" label is more important than ever. For this reason, Statista has developed the Made-In-Country Index. This global survey allows for a reliable definition of standard value for brand strength in different countries and a transparent evaluation of the value of labels.
In cooperation with Dalia Research, we surveyed 43,034 consumers worldwide. The countries included in this sample represent 90 percent of the global population.
The overall ranking based on the Made-In-Country Index
49 countries plus European Union
Change in country image perception
Change in country image perception over the last 12 months
Top 10 plus the overall ranking
Perceived product attributes
Quality, security standards, value for money, uniqueness, design, advanced technology, authenticity, sustainability, fair production, status symbol
Top 10 plus the overall ranking for each product attribute
Detailled profile on each country
43,034 respondents from 52 countries
Each country was assessed by at least 2,500 people
The global ranking of the Made-In-Country Index shows how positively products “Made in…” are perceived respectively.
The index is calculated using the average weighted share of positive assessments reached by each country.
An index score of 100 equals the first place in the ranking.
The Made-In Country Index is an index for the reputation of products from various countries all over the world. It was conducted in 2017 for 49 countries and the European Union. On behalf of Statista, Dalia Research surveyed 43,034 people from 52 countries on their perception of products from the various countries of origin. The data was collected between December 2016 and January 2017 in a global online survey.