Websites and apps UK consumers use for purchase inspiration by gender 2017

This statistic shows the share of websites and applications consumers in the United Kingdom (UK) use for getting information and inspiration about products. According to a survey carried out by Hotukdeals in 2017, generally, women consulted websites and apps more for purchase inspiration. 42 percent of female consumers used Facebook, compared to 32 percent of male respondents. 30 percent of consumers from both genders used websites, newspapers and magazines for product information and inspiration. For male consumers, Pinterest was the least popular website, whereas for females it was Twitter.

Share of websites and applications consumers use for getting information and inspiration about products in the United Kingdom (UK) in 2017, by gender

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Sources

Release date

2018

Region

United Kingdom

Survey time period

September 11-22, 2017

Number of respondents

2,003*

Age group

16 years and older

Special properties

UK consumers

Method of interview

Online panel

Supplementary notes

* 1,003 male and 1,000 female respondents took part in this survey.

Multiple answers were possible.

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