Websites and apps UK consumers use for purchase inspiration by gender 2017

This statistic shows the share of websites and applications consumers in the United Kingdom (UK) use for getting information and inspiration about products. According to a survey carried out by Hotukdeals in 2017, generally, women consulted websites and apps more for purchase inspiration. 42 percent of female consumers used Facebook, compared to 32 percent of male respondents. 30 percent of consumers from both genders used websites, newspapers and magazines for product information and inspiration. For male consumers, Pinterest was the least popular website, whereas for females it was Twitter.