Smart speaker unit sales worldwide 2019, by region

In 2019, the United States is projected to be the largest regional market of smart speakers, shipping around 41 million units of the device. The next largest regional market is the Asia Pacific, with 23 million sales of smart speaker units.

North America and the market for smart devices

Generally, the North American region is projected to have 40 percent of the worldwide market of consumer spending on smart home systems in 2023. Consumer electronics, which include items such as smart speakers, are consistently the largest application of the Internet of Things (IoT) market. North America seems to be a center of embracing smart devices as opportunities to improve the lifestyle of consumers.

The opportunities provided by a smart speaker

One of the most frequently bought smart home devices, smart speakers give added convenience to many consumers' homes. For example, smart speakers are often equipped with a virtual assistant function, so the user can pose queries or directions directly to the smart speaker itself or command other smart devices through the speaker. Smart speakers provide several helpful services; however, misgivings about smart speakers perpetually listening is one of the principal reasons why U.S. consumers refrain from buying a smart speaker.

Forecast of smart speaker unit sales worldwide in 2019, by region

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Release date

April 2019



Survey time period


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