Global Twitter mentions of leading brands 2019, by type

This statistic presents information on the distribution of Twitter mentions of leading brands as of March 2019, sorted by type. During the measured period, Talkwalker found that text mentions only accounted for 54.3 percent of Coca-Cola's Twitter mentions, with image mentions and video mentions accounting for another 17.3 and 28.4 percent respectively.

Distribution of Twitter mentions of leading brands as of March 2019, by type

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Source

Release date

April 2019

Region

Worldwide

Survey time period

February 27, 2019 to March 28, 2019

Supplementary notes

According to Talkwalker, methodology is as follows: "The queries were set up to monitor textual brand mentions only, brand logos recognized in images with no textual references, and brand logos recognized in videos with no textual references."
Values may not add up to 100 percent due to rounding.

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