This statistic presents information on the distribution of Twitter mentions of leading brands as of March 2019, sorted by type. During the measured period, Talkwalker found that text mentions only accounted for 54.3 percent of Coca-Cola's Twitter mentions, with image mentions and video mentions accounting for another 17.3 and 28.4 percent respectively.
Distribution of Twitter mentions of leading brands as of March 2019, by type
According to Talkwalker, methodology is as follows:
"The queries were set up to monitor textual brand mentions only, brand logos
recognized in images with no textual references, and brand logos recognized in videos with no textual references."
Values may not add up to 100 percent due to rounding.
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Talkwalker. (April 30, 2019). Distribution of Twitter mentions of leading brands as of March 2019, by type [Graph]. In Statista. Retrieved February 23, 2020, from https://www.statista.com/statistics/270199/twitter-mentions-leading-brands-by-type/
Talkwalker. "Distribution of Twitter mentions of leading brands as of March 2019, by type." Chart. April 30, 2019. Statista. Accessed February 23, 2020. https://www.statista.com/statistics/270199/twitter-mentions-leading-brands-by-type/
Talkwalker. (2019). Distribution of Twitter mentions of leading brands as of March 2019, by type. Statista. Statista Inc.. Accessed: February 23, 2020. https://www.statista.com/statistics/270199/twitter-mentions-leading-brands-by-type/
Talkwalker. "Distribution of Twitter Mentions of Leading Brands as of March 2019, by Type." Statista, Statista Inc., 30 Apr 2019, https://www.statista.com/statistics/270199/twitter-mentions-leading-brands-by-type/
Talkwalker, Distribution of Twitter mentions of leading brands as of March 2019, by type Statista, https://www.statista.com/statistics/270199/twitter-mentions-leading-brands-by-type/ (last visited February 23, 2020)
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