Retention rate of IG stories posted by brands 2020, by daily post volume

Published by
Stacy Jo Dixon,
Apr 28, 2022
From April 2019 to September 2020, there was a 100 percent retention rate among Instagram users worldwide when brands posted one story per day. In comparison, there was only a 59.4 percent retention rate among IG users when brands posted 15 Stories per day.

Retention rate of Instagram brand stories between April 2019 and September 2020, by daily post volume

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2020

Region

Worldwide

Survey time period

April 2019 to September 2020

Special properties

661,565 stories and 64,571 story ads

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social media advertising and marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social media advertising and marketing worldwide

Overview

7

Market leaders

5

Usage

6

Effectiveness & metrics

5

Consumers

4

The role of AI in social media marketing

4

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.