Change in loyalty towards brands among U.S. Gen Z shoppers since COVID-19 2021

Published by
Koen van Gelder,
Jul 11, 2023
Since the beginning of the coronavirus (COVID-19) pandemic, Generation Z consumers have exhibited evolved digital shopping behavior that brands need to take into account in order to keep up. In 2021, just under 60 percent of Gen Z online shoppers in the United States reported they became less loyal to brands since the crisis began. What is more, over 60 percent of the generation stated that they had less patience for poorly functioning websites when buying online, leading many to abandon their purchase or leave a negative review.

Change in online shopping loyalty towards brands among Generation Z consumers in the United States since the coronavirus (COVID-19) pandemic in 2021

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Release date

April 2021

Region

United States

Survey time period

March 31 to April 7, 2021

Number of respondents

1,061 respondents

Age group

18-24

Special properties

Gen Z consumers

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