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Voice assistant response success for brand name queries July 2019

In a research that involved asking voice assistants questions about consumer brands, it was found that a majority of the voice assistants consulted Wikipedia for the correct answer. According to the findings, Samsung's Bixby used Wikipedia as the source for 88 percent of all correctly answered brand name queries, while 99 percent of correct answers by Alexa, Google Assistant, and Siri also cited Wikipedia as the information source.

Relative response success by voice assistant searches for brand name queries in the United States as of July 2019, by brand

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Release date

July 2019


United States

Survey time period

July 2019

Supplementary notes

Original question asked to Alexa, Bixby, Google Assistant, and Siri about 200 consumer brands: "What is [Brand Name]?"

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