Share of K- beauty products from beauty products of Singapore male respondents 2021

Published by
R. Hirschmann,
May 29, 2024
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 39 percent of male respondents in Singapore who used Korean beauty products, said that such products made up 25 to 50 percent of the beauty products that they owned. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.

Share of Korean beauty products out of the beauty products owned by male respondents in Singapore as of July 2021

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Release date

October 2021

Region

Singapore

Survey time period

July 8 to 30, 2021

Number of respondents

646 respondents

Age group

16 years and older

Special properties

male respondents who used Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"How much of your skincare routine consists of Korean beauty products?"

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