Sweden: focusing on sustainability aspects when shopping clothes 2018

In December 2018, 44 percent of respondents considered the aspect of climate impacts when buying their last garment. Another important sustainability aspect seemed to be the working conditions for those who manufactured the raw material or garment, named by 24 percent.

What aspects of sustainability did you think of when you bought your last garment?

Characteristic	Share of respondents
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Release date

March 2019

More information

Region

Sweden

Survey time period

December 3 to 16, 2018

Number of respondents

79 respondents

Age group

17 years and older

Special properties

respondents who just bought clothes and thought about sustainability

Method of interview

Face-to-face interview

Supplementary notes

The source adds the following information: "Data collection took place in three different clothing store categories (low price, exclusive and second hand) in two cities - a large and a smaller city. Data collection took place in a total of 8 stores."

The original questionw as phrased as follows: "Vilka aspekter tänkte du på då?"

Multiple answers were possible.

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