Cheetos brand popularity Latin America 2019

Mexico registered the highest popularity for the brand Cheetos in 2019, with 128 million Consumer Reach Points (CRP). Brazil followed in the ranking, with 86 million CRP. That same year, Brazil was also the most relevant Latin American market for the brand popularity of Nestlé.

Popularity of the brand Cheetos in selected Latin American countries in 2019 (in million Consumer Reach Points)

Characteristic	CRP in millions
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Release date

May 2020

More information

Region

LAC

Survey time period

November 2018 to October 2019

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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