Argentina: digital advertisers among retail stores Christmas 2018

Published by
Julia Faria,
Jan 6, 2023
Frávega - a home appliances retailer - was the largest digital advertiser among retail store chains in Argentina during Christams 2018, accounting for 61.88 percent of the industry's digital ad spend. Garbarino ranked second with 12.32 percent of the digital ad spend.

Largest advertisers among retail stores in Argentina during Christmas 2018, by digital ad spend share

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Release date

December 2018

Region

Argentina

Survey time period

as of December 24, 2018*

Supplementary notes

* The source describes the survey period as "the Christmas month" (org.: el mes de Navidad).

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