During a mid-2019 survey among global marketing professionals, it was found that sponsored posts on LinkedIn were considered the most effective ad format on the platform according to 29 percent of respondents. Only one percent of responding marketers believed that dynamic ads on LinkedIn were effective.
Most effective advertising formats on LinkedIn according to marketing professionals worldwide as of May 2019
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eMarketer. (March 6, 2020). Most effective advertising formats on LinkedIn according to marketing professionals worldwide as of May 2019 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/1102740/effective-linkedin-ad-formats-world/
eMarketer. "Most effective advertising formats on LinkedIn according to marketing professionals worldwide as of May 2019." Chart. March 6, 2020. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/1102740/effective-linkedin-ad-formats-world/
eMarketer. (2020). Most effective advertising formats on LinkedIn according to marketing professionals worldwide as of May 2019. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/1102740/effective-linkedin-ad-formats-world/
eMarketer. "Most Effective Advertising Formats on Linkedin According to Marketing Professionals Worldwide as of May 2019." Statista, Statista Inc., 6 Mar 2020, https://www.statista.com/statistics/1102740/effective-linkedin-ad-formats-world/
eMarketer, Most effective advertising formats on LinkedIn according to marketing professionals worldwide as of May 2019 Statista, https://www.statista.com/statistics/1102740/effective-linkedin-ad-formats-world/ (last visited May 25, 2022)