During a mid-2019 survey among global marketing professionals, it was found that photo ads on Instagram were considered the most effective ad format on the platform according to 29 percent of respondents. Around eight percent of responding marketers said that carousel ads on Instagram were effective.
Most effective advertising formats on Instagram according to marketing professionals worldwide as of May 2019
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Hanapin. (March 6, 2020). Most effective advertising formats on Instagram according to marketing professionals worldwide as of May 2019 [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1102756/effective-instagram-ad-formats-world/
Hanapin. "Most effective advertising formats on Instagram according to marketing professionals worldwide as of May 2019." Chart. March 6, 2020. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1102756/effective-instagram-ad-formats-world/
Hanapin. (2020). Most effective advertising formats on Instagram according to marketing professionals worldwide as of May 2019. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1102756/effective-instagram-ad-formats-world/
Hanapin. "Most Effective Advertising Formats on Instagram According to Marketing Professionals Worldwide as of May 2019." Statista, Statista Inc., 6 Mar 2020, https://www.statista.com/statistics/1102756/effective-instagram-ad-formats-world/
Hanapin, Most effective advertising formats on Instagram according to marketing professionals worldwide as of May 2019 Statista, https://www.statista.com/statistics/1102756/effective-instagram-ad-formats-world/ (last visited June 28, 2022)
