During a mid-2019 survey among global marketing professionals, it was found that pre-roll skippable ads on YouTube were considered the most effective ad format on the platform according to 29 percent of respondents. Non-skippable ads were viewed as effective by seven percent of marketers participating in the study.
Most effective advertising formats on YouTube according to marketing professionals worldwide as of May 2019
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Hanapin. (March 6, 2020). Most effective advertising formats on YouTube according to marketing professionals worldwide as of May 2019 [Graph]. In Statista. Retrieved July 05, 2020, from https://www.statista.com/statistics/1102764/effective-youtube-ad-formats-world/
Hanapin. "Most effective advertising formats on YouTube according to marketing professionals worldwide as of May 2019." Chart. March 6, 2020. Statista. Accessed July 05, 2020. https://www.statista.com/statistics/1102764/effective-youtube-ad-formats-world/
Hanapin. (2020). Most effective advertising formats on YouTube according to marketing professionals worldwide as of May 2019. Statista. Statista Inc.. Accessed: July 05, 2020. https://www.statista.com/statistics/1102764/effective-youtube-ad-formats-world/
Hanapin. "Most Effective Advertising Formats on Youtube According to Marketing Professionals Worldwide as of May 2019." Statista, Statista Inc., 6 Mar 2020, https://www.statista.com/statistics/1102764/effective-youtube-ad-formats-world/
Hanapin, Most effective advertising formats on YouTube according to marketing professionals worldwide as of May 2019 Statista, https://www.statista.com/statistics/1102764/effective-youtube-ad-formats-world/ (last visited July 05, 2020)
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