Changes to B2B marketing budgets in the U.S. due to COVID-19 in 2020

During a March 2020 survey of B2B marketers in the United States, it was found that 34 percent of responding industry professionals did not expect their marketing budgets to change as a result of the coronavirus outbreak. A further 33 percent of B2B marketers thought those budgets would decrease by up to 19 percent in this situation.

Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020

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Sources

Release date

April 2020

Region

United States

Survey time period

March 16 to 21, 2020

Number of respondents

456 respondents

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Statistics on "B2B marketing in the U.S."

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