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Share of fraudulent Indian Instagram creators 2021, by influencer tier

Share of Indian Instagram creators involved in fraud as of May 2021, by influencer tier

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Release date

June 2021



Survey time period

May 2021

Supplementary notes

Breakdown of influencer tiers :
Nano-influencers : 1,000 to 5,000 followers
Micro-influencers : 5,000 to 20,000 followers
Mid-tier influencers : 20,000 to 100,000 followers
Macro-influencers : 100,000 to one million followers
Mega-influencers and celebrities : over one million followers

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